"In this chapter, we will first examine some reasons why audience analysis is important. We will then describe three different types of audience analysis and some techniques to use in conducting audience analysis. Finally, we will explain how you can use your audience analysis not only during the creation of your speech but also while you are delivering it."
"From audience analysis to giving a presentation, Stand Up, Speak Out: The Practice and Ethics of Public Speaking will guide students through the speech-making process."
"In this chapter, we explore the nature of supporting ideas in public speaking and why support is essential to effective presentations. We will then discuss how to use support to build stronger arguments within a speech."
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"In this chapter, we will explore why introductions are important and various ways speakers can create memorable introductions. There may not be any one “best” way to start a speech, but we can provide some helpful guidelines that will make starting a speech much easier."
"[W]hen a speaker doesn’t think through her or his conclusion properly, audience members are often left just as dissatisfied. In other words, conclusions are really important!"
"In a prepared speech, you must be attentive to reasoning in logical steps so that your audience understands the meaning you intend to convey. This is where your outline can help you."
"A good informative speech conveys accurate information to the audience in a way that is clear and that keeps the listener interested in the topic. Achieving all three of these goals—accuracy, clarity, and interest—is the key to your effectiveness as a speaker."
"n this chapter, we are going to focus on persuasive speaking. We will first talk about persuasion as a general concept. We will then examine four different types of persuasive speeches, and finally, we’ll look at three organizational patterns that are useful for persuasive speeches."
"In this chapter, we are going to explore what entertaining speeches are; we will also examine two specific types of entertaining speeches: special-occasion speeches and keynote speeches."